Vice President of Construction Technology

Title: Vice President of Construction Technology

Reports to: Executive Vice President & Chief Commercial Officer

Department/Division:  SITECH

Branch: West Columbia 

The Vice President of Construction Technology will translate Blanchard Machinery’s construction technology strategy into measurable enterprise-wide business results by aligning leadership, talent, processes, partnerships, and investments. This executive will drive profitable growth, increase customer adoption, and build the organizational capabilities required to deliver industry-leading technology solutions.

Leadership Expectations: 

The successful candidate will demonstrate:

• Strategic Vision: Ability to establish a clear direction for technology and translate that vision into executable business priorities.
• Commercial Orientation: Strong focus on profitable growth, customer value, and sustainable financial performance.
• Organizational Leadership: Ability to build high-performing teams, develop talent, establish accountability, and lead enterprise-wide change across a complex dealership organization.
• Operational Discipline: Commitment to consistent execution, measurable outcomes, and continuous improvement.
• Customer Focus: Deep understanding of construction customers and how technology can improve their operating performance.
• Collaborative Leadership: Ability to influence and align leaders across sales, rental, product support, operations, and OEM partners.

Definition of Success: 

Success in this role means establishing construction technology as an integrated, profitable, and scalable component of Blanchard Machinery’s business. The Vice President will build a capable technology organization, increase customer adoption, develop sustainable recurring revenue, strengthen customer relationships, and position Blanchard Machinery as a recognized leader in construction technology and jobsite productivity.

Blanchard Machinery Company is committed to fostering a high-performance work culture with challenging work opportunities that inspire high quality results.  Some of the benefits of joining our team are:

• Competitive Pay.
• Benefits: Medical, dental, vision, 401K, profit sharing, generous PTO and paid holidays, and much more.
• Exposure to world-class CAT training and development.
• A friendly and supportive work environment.
• Continuous exposure to learning and new technologies
• Opportunities for advancement

• Contribute to a positive work environment and promote the vision, mission, and values of BMC.
• Complete all job responsibilities in a safe manner, promoting and championing a safe and healthy work environment.

Strategy and Business Leadership

• Develop and execute a comprehensive construction technology strategy aligned with the dealership's overall business objectives and Caterpillar's strategic direction.
• Establish a clear business model that drives technology revenue, recurring revenue, profitability, customer retention, and competitive differentiation.
• Identify emerging technologies, industry trends, and market opportunities that create long-term value for the dealership and its customers.
• Develop annual business plans, operating budgets, capital requirements, and measurable performance objectives.
• Serve as the dealership's senior technology leader and primary strategic liaison with Caterpillar, SITECH/Trimble, and other key technology partners.

Commercial Growth and Market Development

• Lead the growth of technology solutions across new equipment, aftermarket, rental, and customer-owned fleets.
• Develop and execute go-to-market strategies for grade control, machine guidance, connected assets, fleet management, autonomy, and productivity solutions.
• Partner with equipment sales, rental, and product support leadership to integrate technology into customer engagement, sales processes, and account development.
• Establish customer segmentation strategies and targeted growth plans for key industries, applications, and accounts.
• Expand recurring revenue through software subscriptions, technology services, support agreements, and customer lifecycle management.
• Develop customer demonstrations, technology events, and value-based selling programs that accelerate adoption.

Organizational Development and Leadership

• Build and lead a high-performing construction technology organization with clear accountability across sales, service, technical support, demonstrations, training, and field operations.
• Assess organizational capabilities, identify talent gaps, and develop a scalable structure to support business growth.
• Recruit, develop, and retain leaders and technical professionals with expertise in construction applications, equipment technology, and customer operations.
• Establish training and certification programs to improve technology competency throughout the dealership.
• Foster a culture of collaboration, accountability, innovation, and customer-focused execution.
• Partner with functional leadership to establish clear roles, responsibilities, and operating processes across dealership departments.

Customer Adoption and Operational Value

• Drive measurable customer adoption and utilization of Caterpillar and complementary technology solutions.
• Position technology around tangible customer outcomes, including improved safety, increased production, reduced operating costs, and greater equipment utilization.
• Develop structured customer onboarding, implementation, training, and ongoing support programs.
• Establish strategic relationships with key customers to understand operational challenges and identify opportunities for technology-enabled improvement.
• Implement processes to measure technology utilization, customer engagement, satisfaction, and realized business value.
• Translate customer feedback and market intelligence into improvements in the dealership's technology offerings and support capabilities.

Operational Excellence and Financial Performance

• Own the financial performance of the construction technology business, including revenue growth, gross profit, operating expenses, and return on investment.
• Establish scalable processes for technology sales, installation, commissioning, service, support, and subscription management.
• Improve coordination among equipment sales, rental, service, parts, and technology operations to deliver consistent customer experience.
• Develop inventory, staffing, and resource plans aligned with market demand and growth objectives.
• Establish management reporting and performance metrics to evaluate financial results, operational efficiency, and customer adoption.
• Ensure technology investments generate sustainable financial returns and support the dealership's long-term strategic objectives.

OEM and Strategic Partnerships

• Develop strong executive-level relationships with Caterpillar and other key technology providers.
• Align dealership technology initiatives with Caterpillar's product roadmap, digital ecosystem, and customer value objectives.
• Represent the dealership in strategic technology discussions, industry forums, and OEM initiatives.
• Evaluate potential partnerships and emerging solutions based on customer value, commercial opportunity, and strategic fit.
• Advocate for dealer and customer requirements in product development, support, and technology integration discussions.
• Perform all other related duties as assigned.

• Bachelor's degree in business, engineering, construction management, or a related field; advanced degree preferred.
• 10+ years of progressive leadership experience in construction equipment, construction technology, heavy equipment distribution, or related industries required.
• Demonstrated experience leading business growth, organizational development, and cross-functional initiatives required.
• Strong commercial and financial acumen, including experience managing budgets, profitability, and business performance required.
• Proven ability to develop leaders, build teams, and execute organizational change required.
• Strong executive communication, strategic planning, and relationship management skills required.
• Ability to translate complex technology solutions into clear customer and business value propositions required.
• Senior leadership experience within a Caterpillar dealership, SITECH operation, construction technology provider, or major construction equipment OEM preferred.
• Understanding of construction equipment applications, customer operations, and technology-enabled productivity improvements preferred.
• Familiarity with Caterpillar technology solutions, including VisionLink, Cat Grade, Cat Command, and connected equipment platforms preferred.
• Experience with Trimble machine control, positioning systems, surveying, and jobsite technology preferred.
• Experience developing recurring revenue, technology service, or subscription-based business models preferred.
• Knowledge of construction workflows, earthmoving applications, fleet management, and jobsite productivity preferred.