Demand Generation and Marketing Operations Manager

Ziegler Companies has an opening for a Demand Generation and Marketing Operations Manager to lead marketing technology, automation, customer data, audience targeting, and performance analytics to drive customer acquisition, engagement, and revenue growth. This role partners with Marketing, Web, Sales Operations, and business leaders to optimize campaigns, execute customer journeys, improve conversion performance, and deliver actionable insights.

Responsibilities

• Manage marketing technology, CRM integration, customer data, and campaign infrastructure
• Lead marketing automation, nurture programs, lead scoring, segmentation, and lifecycle marketing initiatives
• Develop audience targeting and account-based marketing (ABM) strategies aligned with business growth objectives
• Partner with marketing and web teams to improve customer journeys, lead generation, personalization, and conversion performance
• Oversee lead management, routing, and marketing-to-sales handoff processes
• Build dashboards, reporting, attribution models, and KPI frameworks to measure marketing effectiveness and revenue impact
• Drive campaign testing, optimization, and continuous performance improvement
• Establish standards for data quality, automation, tagging, and reporting governance
• Ensure customer data accuracy for effective targeting and segmentation
• Evaluate and implement AI, automation, and emerging marketing technologies to improve efficiency and results

 

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field
• 5+ years of experience in demand generation, marketing operations, marketing automation, or revenue marketing
• Proven success with demand generation, ABM, customer journey management, and marketing automation programs
• Experience with CRM systems, marketing automation platforms, lead management, and digital targeting strategies
• Strong knowledge of B2B sales cycles, funnel management, and marketing-to-sales processes
• Experience developing analytics, dashboards, attribution models, and performance reporting
• Strong analytical, technical, and strategic thinking skills
• Ability to collaborate effectively across marketing, sales, IT, analytics, and business teams
• Comfortable working in a transforming environment where processes, platforms, and measurement practices are evolving and being standardized