Integrated Marketing Specialist

Ziegler Companies is seeking an Integrated Marketing Specialist to serve as a key marketing partner for assigned business units, translating business objectives into integrated marketing strategies, demand generation programs and customer engagement initiatives. This will include acting as the voice of the business within the Marketing team, ensuring marketing investments drive measurable growth outcomes.

Responsibilities:

• Serve as the primary marketing advisor to assigned business, providing market intelligence, customer insights and performance recommendations that influence business planning and revenue growth strategies
• Lead go-to-market planning and execution for key product or strategic initiatives, promotions and growth programs
• Contribute to annual and quarterly marketing plans for assigned business segments, including budget tracking
• Maintain regular planning cadence with sales and business leadership, providing campaign and customer insights that drive continuous improvement and optimization of marketing investments
• Identify growth opportunities, customer demand signals and competitive insights within assigned industry and across all digital, event, content and sales enablement channels
• Partner with segment leadership to establish marketing objectives, growth priorities and performance targets aligned to revenue and business plans
• Analyze segment pipeline, revenue performance and campaign effectives to identify opportunities for optimization and growth
• Ensure sales enablement materials algin with evolving customer and market needs
• Ensure alignment between segment strategies and enterprise marketing priorities.

 

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications or related field required; experience with account-based marketing or B2B demand generation is preferred
• 3-5 years of B2B or segment/vertical marketing experience; tying marketing activities to revenue goals
• Experience delivering integrated marketing campaigns or go-to-market initiatives; particularly within B2B sales environments.
• Experience in industrial, dealer, agriculture, construction, power generation or rental markets
• Basic budget tracking and vendor coordination experience
• Strong project management and organizational skills.
• Understanding of customer journeys and demand generation.
• Ability to work effectively and credibly with sales and commercial teams.