Retail Sales Rep. - Construction Equipment

Position Summary

Position Duties/Responsibilities

• Represent the company through a customer base within an assigned geographic area including existing and new clients.  The range of equipment includes all Cat BCP Products (what we currently call CCE + BCP Core), Used Equipment, and Work Tools
• Responsible for handling all walk-in inquiries related to BCP, Used, or Work Tool equipment sales and supporting the enterprise.  This includes identifying and qualifying customer needs, building relationships as main point of contact, presenting pricing, finance options, possible solutions.  As well as closing sales where possible, or transferring leads to other sales reps or managers
• Ensure all customer needs for enterprise (i.e. Parts, Service, Pump & Shoring, Sitech, Ag, Rental, etc) are supported and managed to the customers’ satisfaction utilizing Company systems.  The responsibilities include maintaining clean customer databases, customer fleet information, proactively communicating company offers relative to assigned database via telephone, email, and other means
• Work closely with HE Sales Development Manager, CCE Sales Manager, and Rental Services Branch Manager regarding sales budgets, unit objectives, and balancing market share with sales profit
• Meet assigned sales objectives
• Maintain an accurate account database and machine population
• Support all BCP, Used, and Work Tools activity in the assigned territory with quotes and necessary back-up as needed for the sales activity of those products
• Interface with other MacAllister sales and service personnel in a team based approach, assisting others as needed to achieve sales goals and “make it happen”. 
• Respond to sales support staff requests and requirements in a timely manner; understanding the importance of each individual contribution to the team’s overall success
• Conduct machine presentation/demonstration at the store
• Responsible for timely completion of all necessary company documentation as well as any other general reporting requirements as required by the Company

• No formal responsibility for supervising others

Position Requirements

• Bachelor's degree
• 2 years or more of experience in construction equipment, preferably Caterpillar equipment
• Knowledge of Caterpillar products

• Bachelor’s Degree with a business related concentration
• 5 years or more of experience in Caterpillar construction equipment sales
• Experience working with municipalities
• Knowledge of full range of products (Caterpillar, etc.)

Knowledge, Skills, And Abilities

• Excellent communication skills, including verbal, written and listening skills
• Strong organizational skills
• Strong multitasking abilities, detail-oriented and self-motivated
• Professional demeanor with both internal and external contacts including personal appearance and friendly, courteous treatment of peers, and people at all levels inside and outside the organization
• Proficient computer and data entry skills with Microsoft Office (Outlook, Word, Excel, and PowerPoint), and the ability to learn CAT/MacAllister/Michigan Cat systems
• Ability to build and maintain effective customer and professional relationships through strong interpersonal skills with emphasis on relationship-building and consistent demonstration of solid professional judgment
• Strong customer service skills and thorough understanding of Price, Quality, and Turnaround
• Ability to develop and maintain product knowledge of Caterpillar BCP, Work Tool, and Used Equipment
• Ability to manage multiple situations and priorities simultaneously, guiding each situation from beginning to end for the desired positive outcome 
• Ability to assess customer needs and evaluate customer satisfaction 
• Ability to visualize the “big picture”, offering more than just “a sale” to the customer but including servicing the customer with the entire MacAllister product line solutions