SOCIAL MEDIA MANAGER

Carter Machinery Company, the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. is hiring a Social Media Manager in Richmond, Virginia.  The Social Media Manager is responsible for developing and executing Carter Machinery's social media strategies across multiple platforms, including the planning, organizing, and managing of the online presence to achieve the company’s objectives of sales, market share growth, profitability, and visibility, in alignment with corporate strategy and supporting the business units.  The individual in this role will analyze current social media presence, identify areas for improvement, and craft strategies to enhance online engagement and reach, achieving measurable results.  The Social Media Manager will own the development of key performance indicators and business aligned content calendars, ensuring consistency across platforms and their optimization.  We’re seeking candidates with a minimum six years of experience in Social Media/ Channel Management with a strong focus on cohesive digital storytelling across multiple social channels simultaneously. Experience with co-branding/sports partnerships a plus. Bachelor’s degree in Marketing, or a related field.

Requirements for the Social Media Manager include: 

• Proficient in marketing automation platforms (Sprout Social, etc.).


• Must possess the ability to tactfully navigate multiple requests and competing priorities from varying levels of shareholders.


• Strong commitment to creative evolution and desire to test and learn.


• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. 


• Excellent verbal and written communication skills with the ability to effectively convey ideas and build relationships.


• Must have a proven track record of supporting business goals through top-notch execution of Social Media Strategies coupled with Thought Leadership storytelling across multiple platforms.


• Able to think creatively and innovatively to develop unique Social strategies and solutions.


• Strong awareness of timing the elements of the Carter story.


• Strong business acumen, understanding of relevant social trends and an understanding of how trends can be incorporated into the Carter story.


• Able to effectively set boundaries to protect the sanctity of Social channels


• Must be a good listener with excellent written and verbal communication skills.


• Strong PC skills and the ability to self-develop and adapt to changing technology.


• Willing to travel to include overnight trips.

Essential Duties for the Social Media Manager include: 

• Develop and implement social media strategies aligned with overall business goals. To include Thought leadership and overall online presence.


• Ideate, propose, curate, schedule and post fresh and engaging content across various platforms and multiple audiences. Define and document ‘voice and tone’ of Social Media while respecting established brand standards


• Plan and implement social media campaigns to promote products, services, or brand awareness.


• Monitor and respond to social media interactions, engage with followers, and manage online communities. 

• Analyze social media metrics, track key performance indicators, and report on campaign performance. 


• Stay up-to-date with social media trends, tools, and best practices. 


• Manage social media advertising campaigns and budgets. 


• Engage with influencers and brand advocates to enhance brand reach. 


• Maintain a content calendar to ensure timely and consistent posting. Collaborate with Caterpillar Social Media to align on complimentary co-branding activities.


• Respond to customer inquiries and complaints on social media.


• Work in coordination with team to achieve Continuous Improvement goals and objectives.


• Perform other related duties as assigned.

 Supervisory Responsibilities for the Social media Manager: 

• This job has no supervisory responsibilities.

Physical requirements must be met for the Social Media Manager position.  The employee is regularly required to sit, stand, talk or listen.  Able to lift, carry and maneuver items up to 20 pounds in weight.  Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus. This job description is not intended to be all-inclusive.  Additional duties may be assigned. 

Competitive Compensation and Benefits:

• Health, dental and vision insurance.


• Paid time off.


• 401(k), $0.75 to $1.25 match up to 6%.


• Life and disability insurance.


• In-house training instructors/programs.


• Tuition reimbursement.


• Employee referral bonus program.


• Discounts: computers, tooling, vehicles.    

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.

Carter Machinery is a drug-free workplace