MARKETING PROJECT MANAGER

Carter Machinery Company, the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. is hiring a Marketing Project Manager in Richmond, Virginia.  The Marketing Project Manager is responsible for intaking, creating processes, overseeing, and coordinating all aspects of marketing campaigns and initiatives, ensuring they are delivered on time, within budget, and aligned with overall marketing goals. The individual in this role acts as the gatekeeper for the marketing team, managing project scope, timelines, resources, and deliverables. The Marketing Project Manager enables marketing workstreams to support the company’s objectives of sales, market share growth, profitability, and visibility, in alignment with corporate strategy and supporting the business units.  We’re seeking candidates with a bachelor’s degree in Business Administration, marketing or a related field. PMP preferred. Minimum of seven years of experience in Project Management on creative teams, or agency. Experience with multiple PM software platforms, with knowledge of pros/cons for marketing projects. 

Requirements for the Marketing Project Manager include: 

• Proficient in marketing automation platforms, customer relationship management systems, analytics tools, master of PM software, dashboards, data visualizations and dependency tracking.


• Deep understanding of marketing tactics that make the biggest business impact and action on prioritization. Must possess ability to help reduce/eliminate ‘busy work’.


• Excellent verbal and written communication skills with ability to effectively convey ideas and build relationships.


• Proven team management capabilities, with a track record of inspiring and motivating teams to be transparent about bodies of work, progress, remove roadblocks and deprioritize when appropriate.


• Ability to think creatively and innovatively to ideate unique resource allocation, bandwidth tradeoffs and solutions.


• Strong project management skills with ability to manage multiple projects and meet deadlines. Over communicative about at-risk tasks and dependencies.


• Able to engage in effective and persuasive discussions with all levels of personnel.


• Able to work in a fast-paced environment.


• Must be a good listener with excellent written and verbal communication skills.


• Strong PC skills and the ability to self-develop and adapt to changing technology.


• Willing to travel to include overnight trips.


• Able to promote a positive customer experience.

Essential Duties for the Marketing Project Manager include:  

• Develop and implement project management documentation and processes that include: project initiation, planning, execution, risk management, PM essentials, KPI development, staff management (competency/ bandwidth/ resource/ prioritization), change management, procurement, quality control, scheduling, tracking, project timeline and executive report-outs.


• Design and implement project management automation workflows and processes to streamline and enhance marketing efforts, ensuring high quality outputs that have attribution modeling baked in.


• Utilize analytics tools to measure campaign performance, generate insights, and provide detailed reports to inform decision-making and strategy adjustments.


• Lead, mentor, and develop a high-performing team of execution specialists, fostering a culture of creativity, collaboration, and excellence.


• Ensure resources are aligned to business priorities and when necessary, propose budget allotment for external resources.


• Work closely with program lead SMEs, content creators, channel managers and various stakeholders to align marketing strategies with business goals and team needs.


•  Monitor and control project budgets, ensuring projects stay within allocated resources. 


•  Ensure that all marketing deliverables meet quality standards and align with brand guidelines. 


• Identify and resolve issues, and adapt project plans as needed to meet changing priorities. 


• Work closely with team members to align launch timelines with great respect to End User Experiences balanced with reasonable production timetables.


• Work in coordination with team to achieve Continuous Improvement goals and objectives.


• Perform other related duties as assigned.

 Supervisor Responsibilities for the Marketing Project Manager include: 

• Carry out supervisory responsibilities in accordance with organization's policies and applicable laws.  Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Physical requirements must be met for the Marketing Project Manager position.  The employee is regularly required to sit, stand, talk or listen.  Able to lift, carry and maneuver items up to 20 pounds in weight.  Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus. This job description is not intended to be all-inclusive.  Additional duties may be assigned. 

Competitive Compensation and Benefits:

• Health, dental and vision insurance.


• Paid time off.


• 401(k), $0.75 to $1.25 match up to 6%.


• Life and disability insurance.


• In-house training instructors/programs.


• Tuition reimbursement.


• Employee referral bonus program.


• Discounts: computers, tooling, vehicles.    

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.

Carter Machinery is a drug-free workplace