MARKETING COPYWRITER

Carter Machinery Company, the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. is hiring a Marketing Copywriter in Richmond, Virginia.  The Marketing Copywriter is responsible for crafting compelling and persuasive messages that grab the attention of the varying target audiences and persuade them to take action. The Marketing Copywriter will work closely with other members of the marketing and creative teams to develop effective narratives, claims, speaking points and marketing campaigns that support the overall objectives of sales, market share growth, profitability, and visibility, in alignment with corporate strategy and supporting the business units.  We’re seeking candidates with a bachelor’s degree in Marketing, English, or a related field. Minimum of five years of experience in writing marketing copy. Experience writing Press Releases and other PR functions. 

Requirements for the Marketing Copywriter include: 

• Proficient in SEO, which is supported by strong copy.


• Excellent verbal and written communication skills with the ability to effectively convey ideas and build relationships. Must possess ability to research/interview/ solicit information from SME or stakeholders to get ‘the heart of the message’.


• Proven ability to synthesize large amounts of information and while working with a SME, distill that information into digestible value props for the end user.


• Demonstrated track record of inspiring and motivating teams to achieve goals.


• Must possess ability to think creatively and innovatively to develop unique marketing narratives and messaging.


• Strong ability to manage multiple projects and meet deadlines.


• Must have a proactive attitude and an engaging/disarming professional ethos.


• Must be detail oriented, grammar-police, and able to quickly spot errors.


• Must be able to work in a fast-paced environment.


• Must be a good listener with excellent written and verbal communication skills.


• Strong PC skills and the ability to self-develop and adapt to changing technology.


• Must be willing to travel to include overnight trips.


• Promote a positive customer experience.


• Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way.

Essential Duties for the Marketing Copywriter position include: 

• Create written promotional material that aims to engage readers and encourage their action, across multiple channels


• Work with program leads as SMEs to develop narratives and messaging frameworks for each individual business unit.


• Put together writing for content marketing campaigns seen in websites, social media posts, advertisements, emails, and brochures etc.


• Be well-versed in industry trends and create clever an effective marketing copy that allow customers to connect with the Carter brand.


• Work closely with sales, product development, and customer service teams to align messaging strategies with business goals and customer needs.


• Build out ‘claims’ that each business unit goes to market with as a differentiator.


• Ensure compliance with Carter’s and Caterpillar’s brand standards.


• Work in coordination with team to achieve Continuous Improvement goals and objectives.


• Perform other related duties as assigned.

Supervisory Responsibilities for the Marketing Copywriter position include: 

• This job has no supervisory responsibilities.

Physical requirements must be met for the Marketing Copywriter position.  The employee is regularly required to sit, stand, talk or listen.  Able to lift, carry and maneuver items up to 20 pounds in weight.  Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus. This job description is not intended to be all-inclusive.  Additional duties may be assigned. 

Competitive Compensation and Benefits:

• Health, dental and vision insurance.


• Paid time off.


• 401(k), $0.75 to $1.25 match up to 6%.


• Life and disability insurance.


• In-house training instructors/programs.


• Tuition reimbursement.


• Employee referral bonus program.


• Discounts: computers, tooling, vehicles.    

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.

Carter Machinery is a drug-free workplace.