Regional Rental Director

About Fabick Cat

Fabick Cat has been providing Caterpillar® equipment, service, and expertise for over 100 years. With a commitment to customer success and a passion for excellence, we are proud to serve industries that build and power the world. At Fabick Cat, we believe our people are the key to our continued success.

Job Summary:

The Regional Rental Director is a strategic and results-driven leader responsible for overseeing rental operations across a multi-state region. This role is critical to ensuring operational excellence, driving rental growth, and cultivating a high-performance culture. The Director will lead a team of rental managers and staff, ensuring alignment with Fabick Cat’s business objectives, customer service standards, and safety policies.

Key Responsibilities:

Leadership & Strategy

• Provide visionary leadership and direction for the regional rental division, ensuring alignment with company goals.
• Develop and execute regional rental strategies that drive profitability, market share, and customer satisfaction.
• Mentor, develop, and inspire rental managers and their teams to achieve peak performance.
• Foster a culture of accountability, teamwork, and continuous improvement.

Operational Oversight

• Ensure operational efficiency and consistent execution of rental processes across locations.
• Monitor regional KPIs, financial performance, fleet utilization, and customer metrics to drive improvement.
• Collaborate with other departments (Sales, Service, Parts, Safety, HR) to ensure cohesive operations and service delivery.

Customer & Market Focus

• Build strong relationships with key customers and partners in the region.
• Stay informed on market trends, competition, and customers needs to identify growth opportunities.
• Ensure rental teams provide outstanding customer service and technical support.

Talent Development

• Conduct performance evaluations, provide coaching, and support career development.
• Lead training initiatives to ensure staff are knowledgeable, motivated, and aligned with Fabick Cat standards.

Financial Management

• Develop annual budgets, forecasts, and capital plans for rental operations.
• Manage regional rental P&L to meet or exceed profitability targets.
• Optimize fleet investment and lifecycle planning in collaboration with corporate rental and finance teams.

Qualifications

Required:

• Bachelor’s degree in Business, Management, or equivalent direct field experience
• 10+ years of heavy equipment rental industry experience, with at least 5 years in a leadership role
• Demonstrated success leading multi-location teams and driving business growth
• Strong business acumen and financial understanding
• Excellent interpersonal, communication, and team-building skills
• Ability to travel throughout the assigned region

Preferred:

• Experience in the heavy equipment rental industry
• Knowledge of Caterpillar products and rental systems (e.g., Integrated Rental Solutions, Salesforce)

Leadership Competencies

• Strategic Thinking: Sees the big picture and can align team goals with long-term objectives.
• People Development: Invests in talent and builds strong, engaged teams.
• Decision Making: Uses sound judgment, data, and experience to make effective decisions.
• Change Leadership: Embraces and drives change in a dynamic business environment.
• Customer Orientation: Keeps customer needs at the forefront of decision-making.
• Results Driven: Sets high standards and achieves them through accountability and focus.

What We Offer

• Competitive salary and bonus structure
• Full benefits package including health, dental, and 401(k)
• Professional development opportunities
• A chance to be part of a legacy organization that values integrity, excellence, and leadership

Equal Employment Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.