Digital Marketing Specialist

Ziegler Companies is seeking a full-time Digital Marketing Specialist to lead the development and execution of digital marketing strategies that enhance brand visibility, drive customer engagement, and support sales objectives across multiple divisions. This role takes on greater ownership of digital campaigns, analytics, and cross-channel integration while collaborating with internal teams and external partners.

Responsibilities

• Develop and implement comprehensive digital marketing campaigns, including SEO, PPC, email marketing, and social media, to promote machine and service sales.
• Analyze campaign performance using tools like Google Analytics, social media insights, and CRM platforms to optimize strategies and report on KPIs.
• Oversee content creation for digital channels, ensuring alignment with corporate brand guidelines and divisional objectives.
• Manage and optimize the company’s online presence, including website updates, social media profiles, and third-party platforms.
• Coordinate with the Marketing Communications team and external agencies to ensure cohesive messaging across digital, print, and event-based initiatives.
• Lead the planning and execution of targeted email marketing campaigns, including audience segmentation and A/B testing.
• Collaborate with divisional leaders to identify market opportunities and tailor digital strategies to support product differentiation and sales goals.
• Stay current on digital marketing trends, tools, and technologies to recommend innovative strategies and tactics.
• Supervise and mentor junior marketing team members, including Marketing Coordinators, to ensure seamless campaign execution.
• Ensure all digital content adheres to corporate style guidelines, with a focus on accuracy, consistency, and brand voice.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 3-5 years of experience in digital marketing, with a proven track record of managing successful campaigns
• Strong understanding of SEO, PPC, email marketing, social media platforms, and analytics tools (e.g., Google Analytics, HubSpot, or similar)
• Proficiency in content management systems (CMS) and marketing automation platforms
• Excellent written and verbal communication skills, with experience in content creation and editing
• Ability to analyze data and translate insights into actionable strategies
• Strong project management skills, with the ability to prioritize tasks and meet deadlines
• Experience collaborating with cross-functional teams and external vendors
• Detail-oriented with a proactive approach to identifying and resolving inconsistencies
• Ability to work independently and lead projects while maintaining a collaborative team spirit