Marketing Data Analyst

Responsibilities:

Campaign Performance Tracking:

• Create and implement templates and collection tools to track and analyze marketing campaign performance.
• Develop and implement data-driven strategies to optimize marketing campaigns

Customer Segmentation:

• Assist the marketing team in segmenting target markets.
• Extract data and create strategies for targeted marketing campaigns.
• Improve the accuracy of direct mail campaigns through detailed segmentation of customers and prospects.

Ad Hoc Analysis and Research:

• Perform ad hoc analytical requests and research projects for internal stakeholders.
• Assist in execution of OEM excellence programs including but not limited to data clean-up projects, and ensuring customer data abides by OEM standards.
• Undertake special projects as assigned by management.

Customer and Market Analysis:

• Analyze internal and external customer and market information.
• Conduct competitive research, industry opportunity forecasting, future facility opportunity/analysis, and/or sales coverage analysis in support of business initiatives.

Database Management and Reporting:

• Assess the overall condition of the customer database.
• Work with the Information Systems team to create automated reporting.
• Monitor the consistency and accuracy of critical database tables owned by Marketing.

Project Management:

• Lead the development and delivery of multiple projects.
• Provide actionable recommendations to partners within agreed time frames.

Technical Proficiency:

• Create and execute queries, pivot tables, and reports from database sources.
• Utilize various analytical tools for data consumption and visualization.
• Develop Power Automate workflows to streamline processes.

Innovation and Pattern Recognition:

• Identify patterns, trends, themes, and connections in information.
• Develop innovative ideas and solutions based on data analysis.

Customer Focus:

• Listen, understand, and respond to external and internal customer needs in a timely manner.
• Attend events as marketing representative as needed.

Qualifications:

• Bachelor’s degree in Marketing, Statistics, Data Science, or other related field.
• Proven experience in data analysis, with a track record of success in a team environment.
• Proficiency in Microsoft Excel, Access, Power BI, and HubSpot (preferred).
• Experience with marketing analytics tools and techniques, including web analytics, Google analytics, and CRM tools (HubSpot experience is a plus but not required).
• Experience with tools for tracking campaign effectiveness, market segmentation, predictive analysis, and project management.
• Strong analytical skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Excellent communication and interpersonal skills.
• Self-starter with the ability to work independently and collaboratively.
• Customer Service experience in a service-related industry preferred.
• Personal characteristics: Analytical, problem solving, detail oriented, willing to learn, ability to multi-task, effective communicator.