Used Advertising Specialist
- Oversee and maintain advertising efforts for used equipment, ensuring accurate and appealing representation.
- Handle Cat Used Listings and all syndicated advertising, ensuring maximum exposure.
- Collaborate with equipment inspectors to present equipment accurately, enhancing customer satisfaction.
- Work closely with the Sales Team to develop strategies that increase market share and improve customer experiences.
- Provide essential support to the used equipment sales force.
- Identify key equipment markets and devise targeted advertising strategies.
- Participate in and support the development of the Used Equipment marketing plan and sales forecasts.
- Coordinate with parts, service, yard, and rental departments to ensure comprehensive support for used equipment.
- Assist in the evaluation process of used equipment, including trade values, inventory reprices, and consignment evaluations.
- Strong computer skills with the ability to quickly learn and use company software.
- Excellent communication skills to interact effectively with managers, employees, and customers.
- Proven experience in delivering exceptional customer service.
- Thorough understanding of warranty administration, insurance, and familiarity with the equipment market and industry needs.
- Bachelor's degree in business, marketing, or a related field.
- Prior experience in sales or advertising, particularly within the equipment industry.
- Competitive pay to recognize your valuable contribution
- 401(k) with matching
- Comprehensive medical, dental, and vision plans
- Basic Life & AD&D, short-term disability, & and long-term disability
- Wellness programs to focus on building healthy habits while earning prizes and cash bonuses throughout the year
- Holiday, PTO, and Parental Leave, promoting work-life balance and personal growth
- Casual dress attire
- Family-owned company where you’re more than just another employee