Sales Manager - Inside Sales
Responsibilities:
Team Leadership & Development
Manage and mentor a team of ISRs, setting clear performance goals and expectations
Provide regular coaching, feedback, and development opportunities
Reduce non-sales-related tasks to maximize ISR productivity
Sales Strategy & Execution
Set and track sales targets aligned with company objectives
Monitor sales metrics and implement improvements in sales processes
Coordinate with marketing and product teams to ensure brand consistency and lead generation
Customer Engagement
Oversee ISR coverage of 600–800 retail and small core accounts per territory
Ensure ISRs maintain accurate CRM records and customer profiles
Promote dealership services including parts, service plans, and Customer Value Agreements (CVAs)
Operational Excellence
Use CRM systems to log PAR calls, manage customer data, and track performance.
Prepare monthly, quarterly, and annual sales forecasts
Collaborate with other departments to ensure smooth sales operations and customer satisfaction
Qualifications:
High School diploma or GED required; Bachelor’s degree in Business, Sales, or related field preferred
7-10+ years of sales or sales management experience required
Strong understanding of sales administration and CRM tools (e.g., SalesLink, Iquote, Microsoft Dynamics 365)
Excellent interpersonal, coaching, and organizational skills
Ability to analyze data and drive strategic decisions
Mechanical aptitude preferred
Experience with account management and customer segmentation preferred
Familiarity with Caterpillar product lines and service offerings preferred
Must have and maintain a clean driving record
Travel:
Up to 40% travel may be required for team development and customer engagement