DIGITAL CONTENT OPTIMIZATION SPECIALIST

Digital Content Optimization Specialist

Location: Richmond, Virginia

Experience Level: 5–7+ years 

Department: Marketing 

About the Role 

Carter Machinery is seeking a Digital Content Optimization Specialist to own the strategic performance and optimization of content across our digital ecosystem — including website, email, paid media, and social channels. 

This role is not simply a content executor, it is an insights-driven digital optimizer who ensures every asset is structured, positioned, and tuned to drive measurable engagement, conversion, and retention. You will act as a consultative partner to our Digital Strategist and program managers, helping refine campaign content based on real behavior, not assumptions. 

What You’ll Own 

• Content Performance & Optimization 
• Continuously optimize content across email, web, social, and paid landing experiences for search performance, engagement, UX clarity, and conversion lift. 
• Apply advanced SEO, content structuring, and UX hierarchy best practices to improve visibility & actionability. 
• Proactively develop optimizations and testing recommendations (messaging, structure, CTA placement, sequencing, etc.) before performance declines. 
• Data-Driven Insight Engine 
• Monitor performance trends by segment and campaign to identify friction, opportunity, and content gaps. 
• Translate GA4, Pardot, and engagement analytics into clear optimization directives, not just reports. 
• Own the “what’s working / what’s not” reporting rhythm and push insights back into future campaign planning. 
• Strategic Enablement & Collaboration 
• Partner with Digital Marketing Strategist to shape multi-channel content structure and performance strategy per campaign. 
• Advise creative and channel teams on platform-specific content best practices and high-performance formatting. 
• Influence content ideation conversations, ensuring Carter moves beyond “looks good” to “performs well”. 

What You Bring 

• 5–7 years of digital content strategy, optimization, or performance-driven marketing experience 
• Strong understanding of modern SEO, content usability, digital conversion mechanics, and user intent modeling 
• Proven ability to drive performance improvements, not just produce content 
• Experience interpreting data from GA4, Pardot, HubSpot, or similar 
• Confident working across teams and comfortable recommending strategic changes 
• Bonus: experience with A/B testing frameworks, UTM content architecture, AI-assisted optimization, or structured content systems 
• This is a role for a proactive optimizer not a passive executor. 

If you’re the person who spots the conversion friction before it becomes a problem, builds hypotheses, and pushes content to perform, we want you. 

Physical requirements must be met for the Digital Content Optimization Specialist job, including regularly being required to sit and talk or hear. The employee is frequently required to stand, walk; use hands to finger, handle, or feel and reach with hands and arms. Employee may occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus. This job description is not intended to be all-inclusive. Additional duties may be assigned.   

Competitive Compensation and Benefits:

• Health, dental and vision insurance.
• Paid time off.
• 401(k), $0.75 to $1.25 match up to 6%.
• Life and disability insurance.
• In-house training instructors/programs.
• Tuition reimbursement.
• Employee referral bonus program.
• Discounts: cellular phone service, computers, tooling, cars and trucks.

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.

Carter Machinery is a drug-free workplace.