Creative Strategy and Content Manager

Ziegler Companies is seeking a Creative Strategy and Content Manager to lead the development of content strategy and execution across all market channels, translating brand direction and campaign objectives into high-quality, audience-centric content that drives engagement, demand and revenue. All while building scalable systems, templates and workflows that improve speed, consistency and efficiency across the organization.

​Responsibilities 

• Lead the development and execution of content strategy across campaigns, channels, and customer segments, aligned to brand standards and enterprise priorities. 
• Manage and develop an in-house content production team, including video producer and designer, ensuring high-quality execution aligned to brand standards. 
• Translate brand direction, campaign briefs and business objectives into effective, audience-ready content that supports awareness, engagement and conversion. 
• Build and maintain a scalable library of templates, toolkits and reusable assets to enable faster execution and more consistent brand expression across divisions and channels. 
• Establish efficient production workflows, intake processes and prioritization frameworks that improve speed to market and resource utilization across the Marketing COE. 
• Collaborate with Integrated Marketing to support campaign execution across channels, ensuring timely delivery of coordinated, high-impact assets. 
• Manage external agencies and production partners primarily for overflow capacity, specialized capabilities and early-stage concepting when needed. 
• Balance quality, cost and speed by optimizing in-house vs. outsourced production, with a focus on building internal capability over time. 
• Continuously improve content production processes, asset performance and reuse based on feedback, analytics and stakeholder needs. 

Qualifications:

• Bachelor’s degree in Marketing, Communication, Design, Journalism, Digital Media or related field required; portfolio or demonstrated body of creative/content work required. Equivalent agency or in-house creative leadership will be considered 

• 5 - 8+ years of experience in content strategy, creative direction and content production within a marketing or agency environment 

• Proven experience managing or working within multidisciplinary production teams (design, video, digital content) with a strong focus on execution quality and delivery. 

• Strong understanding of how content supports demand generation, customer journeys and commercial outcomes 

• Strong working knowledge of content production across formats, including video, digital, social, campaign and sales enablement materials. 

• Experience building scalable content systems, templates and asset libraries that improve efficiency and consistency. 

• Demonstrated ability to manage workflows, timelines, priorities and production pipelines in a fast-paced, multi-stakeholder environment. 

• Strong project management and organizational skills, with the ability to balance multiple concurrent initiatives and deadlines. 

• Experience working with external agencies and vendors, with an understanding of when to leverage external support vs. internal capabilities. 

• Ability to translate strategic direction and creative guidance into practical, high-quality outputs that meet business needs. 

• Understanding of how content supports the customer journey, campaign performance and commercial outcomes in a B2B or industrial setting. 

Travel:

• Up to 20%