Brand and Communications Director

Ziegler Companies is seeking a Brand and Communications Director to lead enterprise brand strategy, corporate communications and creative development to ensure consistent, high-quality brand experience across all Ziegler divisions, channels and customer touchpoints.

Responsibilities 

• Define and lead the enterprise brand strategy, including positioning, messaging architecture, voice, visual identity and brand governance across all divisions, channels and customer touchpoints. 
• Establish brand standards, operating models and decision rights that ensure consistency while enabling business units to execute effectively within a unified enterprise framework. 
• Lead corporate communications strategy, including executive messaging, public relations, thought leadership, reputation management and key internal communications in support of company priorities. 
• Build and scale internal creative and content capabilities to reduce reliance on external agencies, improve speed to market and increase the quality and consistency of brand expression. 
• Own annual brand planning and long-range planning inputs, aligning brand investments, communications priorities and content initiatives to enterprise growth objectives. 
• Translate customer, market and competitive insights into brand strategies, narratives and content priorities that strengthen awareness, preference and market relevance. 
• Oversee enterprise social media, events, sponsorships and community-facing communications to ensure they advance brand visibility, business priorities and stakeholder trust. 
• Partner closely with commercial, HR and executive leadership to ensure the brand supports recruiting, customer experience, sales enablement and long-term enterprise value creation. 
• Serve as the senior steward of the company’s reputation, ensuring brand and communications efforts are proactive, measurable and aligned to the company’s operating model and growth ambitions 

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, Journalism or related field; MBA or master’s degree in Marketing or Business preferred. Equivalent combination of education and progressive brand/communications leadership will be considered 
• 10+ years of progressive leadership experience in brand strategy, corporate communications, creative leadership or related marketing disciplines, preferably in B2B, industrial, equipment, manufacturing or other complex multi-location environments. 
• Demonstrated success building and governing enterprise brand systems, including positioning, messaging, visual identity and brand standards across multiple business lines or customer segments. 
• Strong understanding of how brand, communications and content strategy contribute to commercial growth, customer preference, talent attraction and enterprise reputation. 
• Experience building or transforming internal marketing capabilities, with a track record of reducing reliance on agencies while improving quality, speed and cost effectiveness. 
• Strong executive presence and communication skills, with the ability to influence senior leaders, align cross-functional stakeholders and translate strategy into action. 
• Experience using customer, market and competitive insights to shape brand strategy, communications priorities and enterprise planning decisions. 
• Strong people leadership capability, including coaching creative and communications talent, establishing clear standards and building a high-performing team culture. 

Travel:

• Up to 20%