Social Media Specialist

Ziegler Companies is seeking a Social Media Specialist to lead the development and execution of enterprise social media strategies that strengthen brand awareness, support recruitment, enhance customer engagement and reinforce Ziegler’s reputation across digital channels. Serves as the organization’s subject matter expert for social media strategy, governance, audience engagement and platform optimization.

Responsibilities 

• Develop the enterprise social media strategy across brand, recruiting, thought leadership and commercial objectives 

• Serve as the subject matter expert on social channel best practices, emerging platforms and algorithm changes 

• Build executive and employee advocacy programs that increase company visibility and credibility 

• Translate social listening, engagement trends and audience behavior into actional recommendations for marketing strategy, content development and customer experience improvements 

• Establish channel-specific content strategies and KPI frameworks 

• Partner with Segment Marketing and Corporate Communications to identify opportunities for customer storytelling and commercial impact 

• Provide quarterly recommendations regarding channel mix, investment priorities and content optimization 

• Manage day-to-day execution and publishing across enterprise social media channels including LinkedIn, Instagram, YouTube, Facebook, TikTok, X, and PR channels 

• Responsible for community management guidelines, escalation protocols, social listening and response timing 

• Write and produce content aligned to brand voice, communications priorities and campaign goals. 

• Manage social content calendars and posting schedules, and platform-specific optimization, considering both organic and paid media strategies 

• Ensure all social content aligns with brand and legal/compliance standards 

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related field required; equivalent social media management experience and writing portfolio may be considered 

• 4-7 years of social media or digital content experience. 

• Strong writing skills with a portfolio of published brand content 

• Experience managing business accounts on major platforms (Instagram, Facebook, TikTok, X) 

• Working knowledge of paid social advertising with boosted content 

• Comfort with social media management and listening tools (Sprout Social, Hootsuite) 

• Experience with employee advocacy programs, recruiting content and reputation monitoring 

• Exprerience using social analytics to influence business and content decisions 

• Experience managing enterprise-level social governance 

Travel:

• Up to 10%