Caterpillar Inside Sales Representative

Job Posted: October 23rd, 2021

Location: Newington, Connecticut, US




H.O. Penn Machinery, the Caterpillar dealer for the lower 13 counties of New York and the entire state of Connecticut, is currently HIRING a Caterpillar Machine Inside Sales Representative to join our Newington, CT Sales team!


*This position offers a base + commission compensation structure, plus medical/dental/vision insurance, 401(k) with company match, and opportunities for growth, training and advancement.


**This position requires off-hour on-call (by phone only) availability as needed.




Reporting to the Corporate Building Construction Products Sales Manager, this position is responsible for the following tasks:


Professionally handle walk-in and phone inquiries to secure business when opportunities arise:

  • Create an immediate buying atmosphere for walk-in and phone customers by greeting them in a welcoming & professional manner
  • Utilize all of the sales tools to assist in closing business
  • Qualify all leads and pass along to Outside Sales Reps as appropriate
  • Ensure machine display and demo areas (if applicable) are presentable and are ready for use with customers

Contribute to the success of the Machine Sales Department by re-establishing and maintaining contact with assigned small- to medium-sized customer accounts:

  • Manage accounts on your customer list effectively by scheduling calls based on a predetermined frequency
  • Update the customers’ accounts/machine information in the CRM system and develop business relationships
  • Develop and utilize telephone sales concepts to maximize sales call effectiveness
  • Strategize with the Sales Manager and Outside Sales Reps on efforts to target particular territories and customers
  • Support marketing efforts by attending customer events, participating in sales blitzes, and conducting campaign follow up

Effectively and efficiently contribute to the quality of the customers' experience with H.O. Penn:

  • Take ownership of customer problems and follow up to ensure proper resolution
  • Continually strive to develop product/industry knowledge and business intellect
  • Adequately represent the customers' needs to H.O. Penn
  • Utilize the various technologies and tools to communicate the value of Caterpillar and H.O. Penn products and services to a customer’s operation
  • Act as a liaison between departments to share information and ensure customer needs are addressed



  • Availability to travel within territory and to other branches as needed required
  • Willingness to be available after business hours and on weekends, etc. occasionally/as needed
  • Must be computer proficient, be able to use MS Outlook, Word, and Excel, CRM proficiency helpful
  • Must have excellent communication skills and be able to effectively articulate features and benefits to demonstrate value
  • Must have strong organizational and follow up skills
  • Must be able to demonstrate self-motivation

Essential Physical Job Qualifications:

  • Standing and/or sitting for prolonged periods of time
  • Hand coordination (typing and writing)
  • Occasional forward bending and reaching
  • Occasional walking and climbing stairs
  • Carrying (up to 20lbs.)

Reasonable accommodations made as needed.


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, age, national origin, disability status, marital status, sexual orientation, citizenship status, protected veteran status, or any other characteristic protected by law.

new search

Join the Cat Dealer Network

In the United States, you can also text “dealertechjobs” to 97211.
Anywhere in the world you can search for jobs on your local Cat dealer website. Click “Find Dealer