Caterpillar Machine Sales Representative

Job Posted: October 23rd, 2021

Location: Newington, Connecticut, US



H.O. Penn Machinery, the Caterpillar dealer for southern New York and the entire state of Connecticut, is currently HIRING for a Caterpillar Machine Sales Representative to service the Northwestern CT area!


*This is an outside sales position covering Litchfield and western Hartford Counties - company vehicle, Smartphone, laptop and portable Wifi hotspot will be provided.


**This position offers a competitive base + commission compensation structure, plus medical/dental/vision insurance, 401(k) with company match, and opportunities for growth, training, and advancement.


46 CAT Corporate Image


Reporting to the Corporate Building Construction Products Manager, this position is responsible for the following tasks:


Professionally manage and develop the assigned sales territory:

  • Maximize the Caterpillar percentage of industry new sales in the sales territory
  • Ensure all customers are contacted annually and 100% completion is achieved
  • Expand the customer base in the territory emphasizing non-traditional growth opportunities
  • Utilize all sales tools to assist in closing business
  • Maintain and communicate the state of the industries served and all competitive activity in the sales territory

Contribute to the achievement of H.O. Penn's overall corporate goals in the assigned sales territory:

  • Maximize gross profit on all sales and rentals
  • Utilize all provided tools and information (computer-based analytical tools, seminars, etc.) to promote the features/benefits of Caterpillar equipment and the "value" of the total product, plus product support offerings
  • Maintain and communicate accurate data about customers' activitiesand interactions between all stakeholders
  • Cost-effectively manage the sales coverage within the territory

Effectively and efficiently contribute to the quality of the customers' experience with H.O. Penn:

  • Become a trusted, knowledgeable resource for customers
  • Adequately represent the customers' needs with a sense of urgency
  • Become a part of the territory's business community through meaningful involvement in trade/community associations
  • Continually strive to develop product/industry knowledge and business intellect



  • Excellent organizational and communication skills 
  • Ability to prospect and cultivate new accounts
  • PC Proficient (including high proficiency utilizing Microsoft Office and other software)
  • Good influencing skills
  • Economically motivated
  • Strong self-starter
  • Clean & valid driver’s license required (this is an outside sales role)

Essential Physical Job Qualifications:

  • Standing and/or sitting for prolonged periods of time
  • Hand coordination (typing and writing)
  • Frequent walking and potential need for climbing
  • Occasional forward bending and reaching
  • Carrying (up to 20lbs.)

Reasonable accommodations made as needed.


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, age, national origin, disability status, marital status, sexual orientation, citizenship status, protected veteran status, or any other characteristic protected by law.

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