Caterpillar Rental Sales Representative

Job Posted: October 19th, 2021

Location: Newington, Connecticut, US


H.O. Penn Logo


H.O.Penn Machinery, the Caterpillar dealer for Southern New York and the entire state of Connecticut, is now hiring a Caterpillar Heavy Equipment Rental Sales Representative to join our Newington, CT team! 


This is an excellent opportunity to continue a successful sales career by joining the world of Caterpillar Equipment Rentals.



*This is an outside Rental Sales position that offers an attractive base + commission structure, with medical/dental/vision insurance, 401(k) with company match; as well as a company vehicle and Smartphone. 

**This position will cover the following counties: Hartford, Tolland, Windham, Middlesex and New London


***This is an outside sales position - clean & valid driver's license is required.


Reporting to the Corporate Rental & Used Equipment Manager, this position is responsible for the following tasks: 

Contribute to the achievement of overall corporate goals by promoting the profitable rental of H.O. Penn equipment in the assigned sales territory:

  • Continually identify and contact new and existing customers in the assigned territory
  • Effectively use all selling tools to promote the features, benefits, and overall value of Caterpillar
  • Work collaboratively to accurately and efficiently process rental orders, address customer concerns, and maximize rental sales

Effectively and efficiently contribute to the quality of the customer's experience with H.O. Penn:

  • Provide high-quality and cost effective coverage of the assigned territory
  • Work cooperatively with other territory managers to maximize geographic sales coverage
  • Maintain accurate data on the activities of customers within the territory
  • Maximize H.O. Penn's share of the total rental business of each existing customer
  • Develop, maintain, and communicate a comprehensive awareness of the state of the construction industry

Effectively and efficiently manage and develop the assigned sales territory:

  • Become an integral part of the customer's business, represent the customer's need to H.O. Penn and seek solutions
  • Work closely with other members of H.O. Penn's team to maximize customer service
  • Continuously develop product/industry knowledge and business acumen
  • Provide customers with H.O. Penn product and safety training


*This position will cover the following counties: Hartford, Tolland, Windham, Middlesex and New London*


  • Excellent organizational and communication skills
  • Ability to prospect and cultivate new accounts
  • Knowledge of equipment rental business a plus
  • PC Proficient (including high proficiency utilizing Microsoft Office and other software)
  • Good influencing skills
  • Economically motivated
  • Must have a clean & valid driver’s license for travel (this is an outside sales position)

Essential Physical Job Qualifications:

  • Standing and/or sitting for prolonged periods of time
  • Hand coordination (typing and writing)
  • Frequent walking and potential need for climbing
  • Occasional forward bending and reaching
  • Carrying (up to 20lbs.)

Reasonable accommodations made as needed.


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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