Demonstrator Operator

Job Posted: October 28th, 2021

Location: San Leandro, California, US

Customer First | Integrity | Excellence | Teamwork | Fun!

At Peterson our Vision is to be our customers’ first choice.   We put our customers first and continually strengthen our partnerships through our employee’s hard work, ingenuity and determination.  Our 85 year history is a reflection of our collective efforts and focus.


We provide a family oriented environment that promotes safety, personal growth and professional achievement.   Critical to our continued success is hiring and developing exceptional employees.  We are deeply committed to providing an environment necessary to attract and retain engaged employees who will relentlessly strive to reach Peterson’s strategic goals and vision.  We have high standards for our employees, with good reason.  They represent Peterson, our family, our brand, and our values to customers and our team members.


Why Peterson?

We have high expectations and so do you.  You are exceptionally motivated, have outstanding skills, and are looking for more than just a job.  We offer competitive wages, generous benefits, and promotional opportunities at a family owned and operated business that really cares about employees.  If you want to work side-by-side with others who are passionate about customer service, consider joining our team.  You can help us write more chapters in our success story as we move towards celebrating our 100 year anniversary.

Job Description

Peterson Cat has a need for an experienced Demonstrator Operator based at our San Leandro, CA location.


Support the Earthmoving Sales Group by conducting equipment demonstrations, develop and conduct formal training courses for customers, assist sales staff and account managers with identifying features and benefits of Cat machines and communicating those to customers, conduct customer site assessments to identify opportunities for customer to enhance profits and maintenance costs, address customer complaints concerning machine performance.


The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign the functions to this job at any time due to reasonable accommodation or other reasons. Job functions include the following. Other duties may be assigned.

  • Plan and conduct equipment demonstrations as required by the Sales Department.

  • Conduct machine delivery training for customers, including the completion of Delivery Service Reports.

  • Conduct formal, certified customer machine training courses that meet Caterpillar and Peterson Cat standards.

  • Communicate with salesmen, account managers, product support reps, and sales managers to assist with machine sales.

  • Perform site assessments as required by customers and Peterson Cat sales group.

  • Oversee and manage all customer related production studies.

  • Maintain knowledge of features and benefits of all Cat equipment sold and serviced by Peterson.

  • Maintain knowledge of applications for all Cat equipment sold and serviced by Peterson.

  • Communicate directly with customers and resolve machine performance issues.

  • Conduct internal training as necessary to support Peterson sales and rental departments.

  • Conduct professional machine demos and head to head demos versus the competition.

  • Develop an operation assessment when a machine or fleet is not meeting the expectations of the operator, supervisor or owner.

  • Manage conflicts that may arise when a machine is not performing and it cannot be determined if a problem is a mechanical issue or an operator issue.

  • Support salesmen and account managers by making sure that all the stakeholders in an organization know the advantages of owning and operating a Cat machine vs. the competitors.

  • Plan and develop curriculum and strategies for the purpose of certifying customer operators in the safe and productive operation of Cat equipment. This Cat certification training is meant to be revenue producing in nature and may take place at remote sites and require up to a week away from home.

  • Work safely at all times. Adhere to all applicable safety policies. Comply with all company policies, procedures and standards.

  • Operate company or personal vehicle as needed.

  • Must be able to travel within assigned territory, including overnight travel.    



    High School Diploma or General Education Degree (GED); and a minimum of five years of related experience in training; preferably in a heavy industrial environment; or an equivalent combination of education and work experience. Successful completion of Caterpillar machine operator training required. Caterpillar Certified Operator Certificate preferred. Valid driver’s license with a clean driving record, and the ability to obtain a CDL driver’s license following all DOT regulations.

    Peterson Holding Company is committed to equal employment opportunity and affirmative action. Minorities, females, veterans, and individuals with disabilities are encouraged to apply. A drug screen and background check is required.
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