Digital Marketing Coord

Job Posted: October 26th, 2021

Location: Casper, Wyoming, US

ESSENTIAL FUNCTIONS

  • Responsible for graphic design elements throughout the company. 
  • Assist in the development of overall company and departmental initiatives based around company’s Digital Marketing Strategic Playbook.
  • Maintain up-to-date content on all company websites as well as tracking web traffic and developing opportunities for growth.
  • Maintain website chat functions through all platforms
  • Develop, execute and measure all online and email campaigns.
  • Responsible for content marketing efforts using Hubspot and serve as the subject matter expert concerning best practices for e-mail campaign execution.
  • Responsible for Wyoming Machinery Company and associated divisions’ social media platforms to include creating content, responding to posts and distributing leads.
  • Accountable for ad creation and placement including determining and adhering to ad schedule.
  • Drive customer engagement within the social media arena.
  • Responsible for SEO, Google AdWords, & Google Analytics.
  • Create and distribute monthly metrics of Digital Marketing initiative.
  • This position will be accountable for the Editorial Calendar.
  • Maintain status updates of all projects through the SmartSheet project management program.
  • Provide specific support to all division’s needs.
  • Assist with any marketing activities or projects, including but not limited to:  special events, open houses, etc. 
  • Coordinate and publish on a scheduled basis the employee newsletter and other employee communications as requested.

QUALIFICATIONS/KNOWLEDGE/SKILL/ABILITY

·        Bachelor’s degree (B.A.) in Marketing, Advertisement, Business, or related area of study from a four (4) year college or university preferred or four (4) years marketing experience.

·        Experience working with computers, social media and websites is required.

·        Must be able to effectively read and write in such a manner to communicate to all levels of company personnel, suppliers, and customers.

·        Must have ability to establish, monitor, and meet short and long-term goals. Must be well organized, self-motivated, able to work very effectively under pressure, and able to meet timelines.

·        Experienced with running e-mail campaigns.

·        Working knowledge of database and segmentation concepts.

·        Social media savvy with keen interest in web technology and digital marketing.

·        Familiar with HTML, Adobe Master Collection, Olark, HubSpot, and WordPress platforms.

·        Knowledge of digital advertising, SEO, and Google Analytics helpful. 

·        Overall, a team player who is willing to work outside of designated job duties on occasion.

PHYSICAL/ENVIRONMENTAL REQUIREMENTS

·        Material and equipment directly used: Computers, printers, copier, telephone, scanner, calculator, iPad & iPhone.

·        Sit 6-8 hours a day.

·        Use hands for average manipulation.

·        Walk and/or stand for 0-2 hours per day.

·        Some overnight travel may be required.

·        Some lifting required, up to 50 lbs.

·        Must be able to work long days with occasional evenings and weekends.

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