Digital Marketing Manager (Ability to be based out of Kansas City, MO. or Wichita, KS.)

Job Posted: October 26th, 2021

Location: Kansas City, Missouri, US

Job Category:  Marketing

The Role

The Digital Marketing Manager will lead the digital marketing efforts for Foley including external and internal web site, digital promotional programs (ad words, re-targeting, display, email, other online advertising mediums, etc.), and key social media sites.  Work closely with internal teams and Caterpillar on content integration and lead generation. 

 Additionally, create designs and layouts for website, company intranet, email communications, logos and online interfaces.  Monitor, test, measure and adjust the internal and external websites and promotional programs for all of Foley.

What you will do in this job:

  • Responsible for the development and management of the internal and external websites
  • Manage and monitor company sites, and digital and social media; track results of Facebook, eblitz, etc. Report customer trends and business/market intelligence to management
  • Search engine optimization - manage the web pages, budget with ad words, and content management
  • Receive ideas, provide recommendations and execute on strategies relating to the development and maintenance of external web properties, online applications, and related marketing tools. Work with vendors to carry out these initiatives
  • Provide monthly reporting on web analytics using Google Analytics or other related web intelligence programs

Our Ideal Candidate

  • Bachelor’s degree or higher, preferably in marketing, communications, IT, or related field, and 3-5 years of related experience in marketing and/or communications with experience in webbased/interactive marketing; or a Master’s degree and 1 year of applicable experience
  • Experience managing the development of CMS-based web sites
  • Excellent communication skills and positive customer service
  • Strong organizational skills. Ability to take ownership of multiple projects and priorities
  • Ability to work independently within a deadline driven environment
  • Excellent knowledge of Social Media strategy and how to use this channel inventively

What will put you ahead:

  • Background working for a larger company
  • Industry experience a plus
  • A working knowledge of programming languages such as HTML, SQL databases and web publishing software is preferred

Who We Are

Foley Industries and its subsidiaries Foley Equipment, Foley Power Solutions, Foley Rental and SITECH Central have proudly served and represented Caterpillar for nearly 80 years. Committed to customer success across Kansas and Western Missouri, Foley strives every day to deliver excellence across the full range of equipment and power generation sales, rental, service, and technology solutions.  With 1,000 employees in 15 cities, we are dedicated to being Your First Choice. For more information, please visit


What we can offer you:

  • Competitive pay
  • 401(k) with matching
  • Full insurance benefits
  • Holiday, PTO, Parental Leave
  • Family owned company where you’re more than just another employee


Foley Industries, Inc. is an Equal Opportunity Employer – Race/Gender/Veteran/Disabled/Sexual Orientation/Gender Identity


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