Equipment Sales Professional

Job Posted: October 19th, 2021

Location: Rapid City, South Dakota, US

Equipment Sales Professional – Rapid City

Do you want to work independently but still be part of a great team?  Do you love working outdoors around heavy equipment? Does the opportunity to meet new people, build relationships and help people grow their business sound like a great way to make a difference in your community? This is an entry level sales role with an opportunity to grow professionally with a premier equipment provider with a 66 year presence in the marketplace. This position is open due to a recent promotion!


  • Builds strong relationships with customers focusing on long term mutual growth.
  • Promotes new and used CAT products to customers as well as used competitor brands in stock.
  • Participates in training and obtains required certifications as requested. 
  • BDC needs to make a minimum of 40 customer contacts per week.
  • BDC will handle the sales process from start to finish, which includes lead generation, lead nurture, machine quote and sale close, including paperwork needed to complete process in order to receive compensation for the sale.
  • Will travel the territory daily to prospect new customers and build relationships with current customers. 
  • Record activities and opportunities from activities into Saleslink.
  • BDC shall work with Store or Operations manager to develop an accurate prospecting.  Prospecting lists and methods shall be approved by Store or Operations manager.
  • Delivers and demonstrates equipment functions and features to customers.
  • Manages a customer/account base in an assigned territory. 
  • Can be asked to appraise trade-ins.
  • Provide prospects with solutions to meet customer needs based on analysis of developed relationship, customer research and information provided.
  • Be responsible for updating information including: Equipment population, contacts/influencers, mobile/office phone information, address, mail codes and other customer relationship management information to include customer reassignment when applicable.
  • Promote all aspects of the dealership by selling parts, service, Customer Support Agreements (CSAs).
  • Build strong relationships with customers and be their primary point-of-contact at the dealership.
  • Build customer loyalty by following up on service or parts orders, insuring requests are addressed in a timely manner.
  • Follow up with Ops/Store Manager on weekly basis regarding prospecting, activity logging and sales performance.
  • Works within and promotes vision, mission and values of BMC.



  • A Bachelor's Degree in Business related field or equivalent combination of experience, training/or education required
  • Sales training and experience preferred
  • Knowledge of AGCO and other Ag related product lines preferred
  • Basic knowledge of accounting and equipment financing
  • Good computer skills (Microsoft products)
  • Excellent self-motivation
  • Good verbal and written communication skills
  • Strong organizational skills
  • Willingness to travel and work flexible hours as needed
  • A good driving record is required
  • CDL is preferred or willingness to obtain within 90 days
  • Pre-employment drug testing is conducted



As a family business for three generations, we currently employ over 800 associates in 18 locations throughout North Dakota, South Dakota and Nebraska. We are looking for self-motivated, forward-thinking individuals to join us in our continued success. If you desire to start your career with our team, here are some things we offer within our full benefits package:


•             Health Insurance

•             Dental Insurance

•             Vision Insurance

•             Company paid life insurance

•             Paid holidays

•             Maternity Benefit

•             Paid Time Off (PTO)

•             401(K) Plan

•             Profit Sharing Plan/Vocational Pension Plan








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