Inside Sales Representative

Job Posted: October 26th, 2021

Location: San Leandro, California, US

It’s your time, make it matter.

At Peterson, we partner with our customers to build the future. For over 85 years, our peoples’ work has shaped the communities where we live, where we raise our families, and where we thrive. Peterson’s legacy permeates every aspect of our communities. From roads and bridges, back-up power at hospitals, fire-fighting, concerts and moving goods; we are everywhere you look. At Peterson, you don’t just have a career, you have a purpose.

Our family-oriented environment is built on safety, winning, growth, and professional achievement. Hiring and developing exceptional people is critical to our continued success. We have high standards for a good reason: our people represent Peterson, our family, our brand, and our values.

You have high expectations too. You are exceptionally motivated, have outstanding skills, and want your work to matter.  Peterson offers competitive wages, generous benefits, and promotional opportunities at a family-owned and operated business. It’s time to use your skills and passion to do work that matters!

Job Description

Peterson Trucks has an immediate need for an Inside Sales Representative at our San Leandro, CA location.


The Inside Sales Representative (ISR), PTI Parts will have responsibility for monitoring and providing sales coverage and support to Peterson’s retail customers. Contact will be made through both direct and indirect channels. The ISR will be assigned their own customer list for which they will be responsible for sales coverage. The ISR will generate machine and product support sales (parts and service sales). Additionally, the ISR is to work with the sales team (management and sales reps) to grow existing customer accounts, facilitate lead generation, and qualify leads generated through telemarketing and other indirect channels.


The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign the functions to this job at any time due to reasonable accommodation or other reasons. Job functions include the following. Other duties may be assigned.

  • Makes 80 out bound phone contacts per week.

  • Responds to the needs of walk-in customers.

  • Accountable for Customer Relationship Management (“CRM”) input with retail customers within assigned territory.

  • Conducts proactive account management on assigned accounts by completing the customer profile function in Sales Link.

  • Gathers and updates customer equipment lists.

  • Uses Sales Link to document customer information, leads, activities and sales transactions.

  • Partners with Marketing, Product Support Sales Representative, and Sales Representatives to identify interested and qualified customers.

  • Contacts prospective customers to determine customer needs, present product information, and explain available services. Provides information brochures and other literature to inform customers and influence buying decisions.

  • Follows up on telemarketing leads.

  • Evaluates leads, effectively and efficiently, and determines whether to respond or pass the lead to sales resources management for assignment.

  • Presents equipment and finance options and solutions, as needed.

  • Quotes and closes product support transactions.

  • Completes all required sales documentation including finance contracts.

  • Follows all sales processes and procedures.

  • Partners with management to ensure marketing campaigns are directed to the right opportunities for retail customers.

  • Assists with customer surveys as needed.

  • Maintains punctual, regular, and predictable attendance.  


High school diploma or general education degree (GED); and a minimum of one year of experience in sales, preferably in a heavy industrial environment; or an equivalent combination of education and work experience.

Peterson Trucks, Inc. is committed to equal employment opportunity and affirmative action. Minorities, females, veterans, and individuals with disabilities are encouraged to apply. A drug screen and background check is required.
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