Lead and Opportunity Coordinator

Job Posted: October 27th, 2021

Location: Reserve, Louisiana, US

Louisiana Cat is Louisiana's only authorized Caterpillar dealer and a recognized leader among Caterpillar dealers around the world. We've been providing our customers with the highest quality Caterpillar equipment, service and parts since 1933. Louisiana Cat has 23 locations across Louisiana and the Gulf South. We are always searching for high energy, ambitious candidates who are ready to join our team. You can build your future here!

The Lead and Opportunity Coordinator will be responsible establishing and managing a closed-loop lead management system. This position will include managing all aspects of inbound and outbound marketing lead generation, qualification and management. The Lead and Opportunity Coordinator will also be responsible for working with the Marketing and Sales Teams to define and continuously improve the Lead Management Process. Additional responsibilities of this position include:

JOB DUTIES/RESPONSIBILITIES may include, but are not limited to:

  • Responding to, qualifying, and tracking Inbound Leads and Requests.
  • Nurturing prospects and disseminating qualified leads to appropriate sales teams.
  • Developing lists for Outbound Campaign Management and coordinate mailing logistics.
  • Managing the lead qualification, tracking and dissemination process.
  • Maintaining a library of Sales/Marketing Tools/Assets (print and online).
  • Maintain End-User (Prospect/Customer) Database.
  • Managing contact information and reference lists.
  • Helping to define Data Profile/Fields for Leads and Prospects, and Customers.
  • Maintain Database Integrity.
  • Report on Campaign Results (i.e., Email/Postal Campaign Performance, Lead Activity, Trackable Sales, etc.).


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Bachelor's Degree in Marketing or related field is required
  • Demonstrated experience with Salesforce CRM is required
  • Experience with Marketing Automation tools is required.
  • Experience with Pardot or Hubspot software is preferred


Monday through Friday 8:00AM – 5:00PM

Louisiana Cat Headquarters in Reserve, LA

(This is not a remote work position)


Occasional travel may be required


We are proud to offer our full time employees a benefits package that speaks for itself and sets us apart from our competition. Benefits options include:

  • Health, Dental, and Vision, Life & Disability Insurance Policies
  • Wellness Programs
  • Corporate Discounts
  • Generous 401K Plan
  • Paid Holidays & Vacation
  • Credit Union
  • Tuition Reimbursement
  • Training & Advancement Opportunities

Pre-Employment drug screens & proof of employment eligibility (E-Verify) are required for any position offered.

Equal Opportunity Employer M/F/D/V

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