Machine Sales Representative

Job Posted: October 27th, 2021

Location: Elko, Nevada, US

Job Category:  Sales

This opening is intended to be a Full time position.
  • Establish and maintain excellent relationships with all current and potential customers to maximize opportunities with new and used equipment through sales, rpo’s and rentals.
  • Ensure customer satisfaction and loyalty at all times.
  • Conduct machine demonstrations in a thorough and professional manner, including follow-up after the presentation sale.
  • Develop and acquire new customers in assigned territory utilizing scheduled appointments, cold calling, professional quality sales presentations and demonstrations.
  • Complete Sales Department paperwork in a timely and accurate manner.
  • Obtain Sales Manager approval on orders requiring approval.
  • Develop and present a sales forecast on a monthly basis.
  • Develop and present a customer sales strategy for target accounts on an annual basis.
  • Enable Cashman to achieve its objective of Safely Home. Everyone. Every Day. ™ by promoting a positive safety culture and adhering to all company safety policies, procedures and practices.
  • Company assets, including vehicles, kept in a condition to reflect the professionalism of the sales position.
  • Comply with policies of safe driving and vehicle use. Ensure company vehicle is properly serviced and kept in a safe operating condition.
  • Prepares and submits requested sales reports.
  • Knowledgeable of competitor trends and pricing.
  • Adhere to company policies, procedures and safety regulations. Use all safety equipment necessary. Report any unsafe acts or conditions.
  • Other duties and special projects as assigned.
  • Excellent phone and customer service skills.
  • Knowledge of Caterpillar and dealer operations, product line and components.
  • Knowledge and practice in fundamentals of good salesmanship prospecting, telemarketing, preparing an effective sales presentation, use of sales aids, closing, etc.
  • Proficient computer technology skills, including ability to utilize company authorized software.
  • Meets annual PINs goals and monthly sales goals established for sales territory.
  • Effectively participates as part of the team, assisting where appropriate and requesting assistance when needed.
  • Ability to think and act independently with organizations goals in mind.
  • Ability to develop and maintain good working relationships with all co-workers, customers and the general public.
  • Achieves customer focus by delivering high quality, cost effective service.
  • High School diploma, GED or trade school equivalent.
  • Strong verbal and communications skills.
  • Minimum of three (3) years’ experience preferred in direct customer contact in parts, service, sales and rental of heavy equipment.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Professional attitude and appearance consistent with position and responsibilities.
  • Self-motivated and detail oriented; work with minimum supervision.
  • Stand/walk 1-4 hours a day, and/or sit 5-6 hours a day.
  • Occasionally/frequently lift 50 lbs.
  • Must use hands for repetitive simple grasping, pushing, pulling and fine manipulation.
  • Must be able to occasionally bend, squat and climb including ability to ascend and descend ladders.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Office / inside environment.
  • Occasional exposure to shop / warehouse / outside environment.
  • Field environment with exposure to adverse weather conditions including heat, cold, wind, rain, dust and dirt.
  • Valid Nevada driver’s license and acceptable driving record.
  • Occasional travel and overnight stays.
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