Generator Inside Sales Representative

Job Posted: October 19th, 2021

Location: Medford, New York, US


H.O. Penn Logo


H.O. Penn Machinery, the Caterpillar dealer for the lower 13 counties of New York and the entire state of Connecticut, is currently HIRING for an Inside Sales Representative for Industrial Generators  to join their Medford, NY team!


*This is an inside (office-based) position offering medical/dental/vision insurance, a company Smartphone, and 401(k) with company match.


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Reporting to the Generator Sales Manager, this position is responsible for the following tasks:


Successfully sell H.O. Penn Generator products and services:

  • Produce targeted sales volume and gross profit for select Caterpillar Retail products
  • Coordinate with outside sales force to sell to end users and contractors
  • Influence all stakeholders to specify/apply H.O. Penn/Caterpillar engines and systems
  • Provide reports on sales activity and coverage

Provide technically compliant, competitively priced project quotations for retail projects:

  • Review project technical specifications
  • Create project-compliant bill of materials and services to ensure successful installations
  • Provide customer quotations that are within profitability guidelines
  • Follow Caterpillar’s procedures to obtain product pricing special rating request and technical information
  • Ensure vendors provide timely, project-compliant and lowest priced offerings

Conduct internal and external project development activities:

  • Maintain communications with outside sales force regarding new and developing opportunities
  • Maintain ongoing influencing and sales activities with consulting engineer, contractors, and end users

Provide quote activity, opportunity status and market intelligence:

  • Follow established guidelines for recording and maintain project activities in CRM
  • Participate in weekly opportunity meetings to report project quoting progress
  • Provide analysis of won-lost data related to activities
  • When possible, acquire and communicate competitor technical and commercial intelligence data



  • Must be computer proficient to be able to use MS Outlook, Word, and Excel; CRM proficiency
  • Must have excellent communication skills and be able to effectively articulate features and benefits to demonstrate value
  • Must have strong organizational and follow-up skills
  • Ability to prospect and cultivate accounts
  • Good influencing skills
  • Economically motivated

Essential Physical Job Qualifications:

  • Standing and/or sitting for prolonged periods of time
  • Hand coordination (typing and writing)
  • Occasional forward bending and reaching
  • Occasional walking and climbing stairs
  • Carrying (up to 20lbs.)

Reasonable accommodations made as needed.


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, age, national origin, disability status, marital status, sexual orientation, citizenship status, protected veteran status, or any other characteristic protected by law.

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