Rental Representative – Power

Job Posted: October 19th, 2021

Location: Henderson, Nevada, US

This opening is intended to be a Full time position.
  • Accountable to provide representation for Cashman Power Systems within an assigned territorial area and / or assigned account listing to ensure effective customer relations and the successful achievement of Industrial, EPG, Air compression and pump sales / rental goals.
  • Provide and coordinate sales / rental activities within assigned territory and / or assigned account to obtain maximum Sales and Rental gross revenues and maximum profitability.
  • Monitor all sales / rental activity within assigned territory and / or assigned accounts to ensure that all lost sales / rentals are reported, including transaction prices; to facilitate the development of marketing plans and to maximize awareness levels of competitive sales / rental activity.
  • Maintain knowledge of product lines, service and support capabilities, marketing programs and objectives relating to Power Systems sales / rental to ensure effective representation of Cashman Equipment with customer.
  • Establish and maintain effective working relationships with customers, through personal visits plus other phone and marketing activities as necessary; to determine equipment needs and provide information concerning the availability of new, used, and rental products offered by Cashman Equipment.
  • Assist in implementing department marketing programs designed to increase customer awareness of existing equipment and new products; identify new customers and enhance market penetration and sale / rental effectiveness within assigned territory and/or assigned accounts.
  • Negotiate and close equipment sales / rental agreements with customers to ensure the best possible position of Cashman in meeting profit objectives in light of customer purchase requirements.
  • Provide continuing contact with customers after sales / rental by responding to questions and technical problems; to coordinate, when necessary, repair and maintenance activities by Cashman service personnel; and to keep management informed of customer concerns and problems.
  • Prepare necessary reports, summaries, and other information designed to provide accurate data to management regarding sales / rental activities, customer contacts, expense accounting, and other information necessary to support or monitor sales effectiveness; prepare and submit reports in a timely manner to ensure that required information is provided in accordance with established reporting schedules.
  • Work with the credit department to ensure that all customer accounts within assigned territory and/or assigned accounts are maintained and monitored in an acceptable manner to support sales / rental activities, as well as assisting in the execution of all pertinent financial documents within the required time frame as required by Cashman management. Credit approval required before machine shipment.
  • Ensure that personal conduct reflects favorably upon Cashman Equipment Company at all times. Honest and Ethical business practices are required.
  • Follow all company proposed safety; performance and general conduct work rules.
  • Notify supervisor of any accidents or safety hazards observed.
  • Job requires traversing rough and uneven ground and driving to and from customer and job sites.
  • Excellent verbal and written communication skills.
  • Provide necessary information to staff for accurate inventory maintenance, invoicing and sales tax.
  • Maintain an exceptionally strong working relationship with credit, parts and service functional areas.
  • Maintain maximum attainable profitability for Cashman on all sale and rental transactions.
  • Provide Rental department with accurate inventory condition reports monthly.
  • Advise management when rental application changes and adversely affects rental income to wear conditions.
  • Minimize transportation cost between branch locations.
  • Provide competitive information and solutions to management for review to assist in marketing plan development.
  • Maintain Call and Mail list name and address within Dealer Business Systems (DBS) for accuracy.
  • Provide monthly Competitive Activity Reports (CTR) on all new and rental lost opportunities.
  • Prospect, negotiate and close used / rental roll-out equipment transactions to achieve minimum goals set by management.
  • Complete and maintain reports as required by: Used Equipment Manager, Rental Manager, Sales Manager, and Sales Operations.
  • Adhere to company policies, procedures and regulations.
  • Enable Cashman to achieve its objective of Safely Home. Everyone. Every Day.™ by promoting a positive safety culture and adhering to all company safety policies, procedures and practices.
  • Report any unsafe acts or conditions.
  • Deliver Cashman’s “Best Customer Experience” for all internal and external customers on a consistent basis.
  • Other duties and special projects as assigned.
  • Achieves customer satisfaction by building and maintaining customer relationships.
  • Follow all company proposed safety, performance and general conduct work practices.
  • Attend and participate in company provided training classes.
  • 4 Year degree in Business or related field, or equivalent experience
  • Knowledge of Power Generation Products including Switchgear and UPS systems/ Compressed Air Products/ Industrial Engine applications, as well as any other products represented within the Power Solutions Division.
  • 1 – 5 years Direct, Field Sales, Cat or Competitive experience
  • Demonstrated Revenue, Profit, Time and Expense management
  • Intermediate Excel, Access and Word experience.
  • Customer Relationship Management skills.
  • Excellent verbal and written communication skills
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Must be able to exert 20 lbs. of force occasionally and 10 lbs. of force frequently.
  • Position requires reaching, grasping, walking, climbing, bending, kneeling and standing.
  • Position required traversing rough or uneven ground at construction sites and customer locations.
  • Must be able to effectively communicate, both written and verbally, for contact with customers and co-workers.
  • Must be able to read and comprehend information received via computer terminal, specification reports, memos & reports.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Employee is frequently submitted to high levels of stress.
  • Valid Nevada State Driver’s License and acceptable driving record
  • Frequent travel and overnight stays
new search

Join the Cat Dealer Network

In the United States, you can also text “dealertechjobs” to 97211.
Anywhere in the world you can search for jobs on your local Cat dealer website. Click “Find Dealer