Rental Sales Representative

Job Posted: October 28th, 2021

Location: Steamboat Springs, Colorado, US

Job Category:  Sales

Wagner Equipment Co., the Caterpillar dealer for Colorado, New Mexico and far west Texas, is seeking applications for a Rental Sales Representative in Steamboat Springs, CO.

A career with Wagner Equipment Co. offers growth opportunities and a comprehensive benefits package. Click here to learn more.

The Rental Sales Representative’s primary purpose is to generate revenue by renting CAT & allied equipment, selling of non-hour metered allied equipment and merchandise, and selling Wagner Rents equipment service capabilities in a manner that reflects the company’s vision of working as “One Professional Team.” The Rental Sales Rep is responsible for developing and enhancing sales coverage within a designated territory consistent with the Wagner Rents customer satisfaction philosophy. Must meet or exceed monthly budgeted rental revenue, consumable revenue, and growth of territory market share goals.

Essential Functions:
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • Prepares daily sales calls/progress reports documentation
  • Develops weekly sales forecasts
  • Manages business related expenses
  • Effectively interfaces with other Wagner field personnel and departments as they affect sales responsibilities
  • Responds to customer calls at all times of the day and night
  • Researches new leads and sales prospects
  • Conducts face to face cold calls to prospective customers and develops new accounts within the designated territory
  • Services current rental and sales customers’ needs
  • Maintains current knowledge on all products and services for sale and rent by Wagner Rents
  • Other duties as assigned by manager


  • Data Entry
  • Telephone Skills
  • Safety Knowledge
  • Reading/Writing Skills
  • Reasoning Skills
  • Organizational Skills
  • Communication Skills
  • Math Skills
  • Product Knowledge
  • Basic knowledge of Microsoft Word
  • Intermediate knowledge of Microsoft Outlook and Excel

Work Environment:

  • Noise: Loud
  • Indoors and Outdoors

Physical Demands:

  • Standing
  • Walking
  • Talking
  • Use of Hands
  • Hearing
  • Squatting/Kneeling
  • Ability to ascend/descend ladders, stairs, etc.
  • Medium work that includes lifting and/or moving objects up to 32 pounds or more

Required Education and Experience:

  • High School Diploma or GED
  • Some College or Trade School Preferred
  • 10 years sales experience in the heavy equipment industry
  • 1-3 years administrative/clerical experience
  • 3-5 years customer service experience
  • 3-5 years sales experience

Additional Eligibility Requirements:

  • Must pass all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings


Pay Rate: Base Salary + Commission

Employee Benefits: Wagner Equipment Co. provides the following benefits to all full-time employees

  • Paid Time Off (PTO) Plan
  • Company Paid Holidays
  • Medical, dental, and vision insurance
  • Life and AD&D Insurance
  • 401K Savings Plan
  • Tuition Reimbursement
  • Employee Assistance Program (EAP)

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.  

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

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