Sales Manager – General Construction

Job Posted: October 19th, 2021

Location: Henderson, Nevada, US

Job Category:  Sales

This is intended to be a full time position


Support the strategic direction of the organization and the division. Consistently demonstrate Cashman Equipment’s Core Values (Communicators, Accountable, Safe, Honest, Mentors, Adaptable, and Now-Right Now) in the performance of one’s functions and responsibilities while promoting and enhancing customer satisfaction, market dominance, and profitability.


  • Lead the local sales organization, with emphasis on continually growing market share (PINs), while delivering and balancing profitability to the company.
  • Accountable for the financial, market share and sales department customer satisfaction results for General Construction in the Region.
  • Ensure quality, efficient and timely sales operations, according to corporate policy and procedure
  • Organize, communicate and delegate responsibilities and priorities to ensure the successful operation of the sales department.
  • Provide regular and timely feedback that recognizes performance, motivates employees and promotes self-development.
  • Communicate with and coach employees on assignments, providing technical sales expertise and techniques as needed.
  • Select, train and develop employees consistent with department/division goals.
  • Communicate effectively and actively seek and provide feedback.
  • Develop, execute and meet quarterly sales plan.
  • Develop, execute and meet annual market share (PINs) plan.
  • Provide leadership within the branch, effectively collaborating with other regional department managers, resulting in effective and positive team type branch management.
  • Familiar with all major competitors informing General Manager of significant information concerning competitive inventories, sales force, selling strengths, sales programs, management, labor rates, shops and facilities.
  • Monitor all sales, heavy rents and trade-in figures established by the sales department.
  • Account for all over-allowances extended on traded-in units.
  • Select, train and develop employees consistent with department and company needs.
  • Frequently spend time in the field with the Sales Reps, providing direction, coaching and deal closing assistance. Develop a management relationship with customers at the same time.
  • Ensure that sales paperwork is done in a timely, complete and accurate manner.
  • Assist in forecasting, maintaining and controlling the sales inventory.
  • Maintain department direct and capital expenses within budgeted figures.
  • Assist in forecasting product sales volumes, direct expenses, profit levels and capital expenditures annually.
  • Attend and assist with monthly divisional sales, demand and inventory forecasting.
  • Provide a challenging environment that encourages teamwork and self-development.
  • Assists sales personnel to achieve their budget and goals consistently.
  • Actively participates with and supports the department team.
  • Achieves a customer focus by providing high quality service standards and building and maintaining lasting customer relationships.
  • Provides department staff continuous and timely support through feedback, problem, solving and development opportunities.
  • Adhere to company policies, procedures and regulations.
  • Enable Cashman to achieve its objective of Safely Home. Everyone. Every Day.™ by promoting a positive safety culture and adhering to all company safety policies, procedures and practices.
  • Report any unsafe acts or conditions.
  • Deliver Cashman’s “Best Customer Experience” for all internal and external customers on a consistent basis.
  • Other duties and special projects as assigned.
  • Ability to recognize and manage confidential and sensitive materials in a secure manner.
  • Ability to develop and maintain good working relationships with all co-workers, customers and the general public.
  • Strong analytical, reasoning and decision making abilities.
  • Comprehensive knowledge of Caterpillar or competitive brand dealer operations, product lines, and services offered.
  • Proficient computer technology skills, including Microsoft Outlook and Microsoft Office suite. Ability to utilize company authorized software including CRM and quoting platforms.
  • Minimum of eight (8) years industry experience, particularly in the machine sales or rental field. Sales / Rental Management experience preferred.
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