Rental General Sales Manager
- Provide overall leadership for regional rental operations and sales, ensuring teams, processes, and priorities are aligned to execute strategy, serve customers effectively, and compete profitably in current and future markets.
- Evaluate market conditions, customer needs, competitor activity, and operational performance to identify opportunities for growth, improvement, and innovation.
- Establish and manage revenue forecasts, annual objectives, budgets, capital expenditure requests, and key performance priorities for the region.
- Drive customer satisfaction and loyalty by ensuring proactive communication, timely follow up, and effective resolution of customer needs and concerns.
- Lead, develop, and empower employees by setting clear expectations, building capability, recognizing performance, addressing gaps, and enabling teams to execute with ownership.
- Provide input and direction on fleet inventory, utilization, and availability to support profitability, customer demand, and regional priorities.
- Guide rental sales planning, territory coverage, account development, and sales execution to support revenue growth and market penetration.
- Promote consistent rental operations and customer experience across locations while encouraging collaboration between sales, coordination, yard, driver, and support functions.
- Develop and implement rental processes, policies, and standards that improve execution, accountability, communication, and operational effectiveness.
- Manage regional expenses, approvals, and financial performance with sound judgment, prioritization, and alignment to business objectives.
- Monitor Rental Manager performance in areas including customer engagement, territory and opportunity coverage, profitability, sales volume, CRM use, account development, and overall results.
- Minimum of 3 years of sales management, rental management, or comparable operational leadership experience required.
- High School Diploma or GED required.
- Strong leadership skills with the ability to develop, motivate, empower, and hold teams accountable.
- Working knowledge of rental operations, including sales, coordination, yard, driver, fleet, customer service, and administrative processes.
- Ability to move effectively between strategic, operational, and tactical priorities while maintaining focus on business outcomes.
- Strong process mindset, detail orientation, judgment, and prioritization skills.
- Ability to lead both structured operational processes and relationship-driven sales activities.
- Ability to communicate transparently, inspire engagement, and build collaboration across locations and functions.
- Ability to challenge current practices, generate new ideas, and proactively drive improvement and transformation.
- Familiarity with rental equipment markets, construction industry needs, forecasting, inventory control, and profitability drivers.
- Strong computer skills and ability to effectively use company systems, software, CRM tools, and reporting resources.
- Ability to drive and maintain a valid driver’s license.
- Bachelor’s degree in business or related field
- Experience in heavy equipment rental or sales management and profit and loss responsibility
- Competitive pay to recognize your valuable contribution
- 401(k) with matching
- Comprehensive medical, dental, and vision plans
- Basic Life & AD&D, short-term disability, & and long-term disability
- Wellness programs to focus on building healthy habits while earning prizes and cash bonuses throughout the year
- Holiday, PTO, and Parental Leave, promoting work-life balance and personal growth
- Casual dress attire
- Family-owned company where you’re more than just another employee